Magma (UK) expanded its brand a few months ago by opening it's first Multi-Purpose product shop, designed by architects Julie Blum and Nikki Blustin. The eco friendly shelving is made out of treated cardboard and these specially designed units (and counters and changing-rooms) come flat-packed, to be unfolded and built up "according to how many coffee cups are spilled on them."
This new store looks like something straight out of Michel Gondry's Science of Sleep, and is a present buyers dream come true. Jam packed full of the interesting, inspiring, unique and the quirky gifts from big brands, to one off local designs, be sure to check out this store when next in London (don't forget to also check out their flagship bookstore a few doors down) By Brendan Mc Knight Via The Cool Hunter