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Design 2

Design 2

'With the target market being aimed at a contemporary female, I instantly used this as my main source of inspiration. Taking the traditional idea of a floral pattern and modernising it to suit this idea of an on-trend fashionable and elegant woman. I researched the 2011 colour palette and came up with the idea of natural verse artificial where the bright and bold colours compliment the more natural subtle tones. The mix of geometrics and simplicity in the designs represent a fresh and unique look.'

By PatternPrincess