In response to Neil's earlier post about Kozyndan, I bring you some interesting news regarding the new Sony Bravia bunny advert.....

Kozyndan have suggested that perhaps the idea for the advert isn’t quite as original as you’d think. Speaking of the above illustration, they say, “ It’s hard to think that people at Passion Pictures did not have this early panoramic in mind when they created this new spot for the Sony bravia line.”

They blame advertising agency Fallon who previously asked to see samples of their work. (Fallon by the way have a super cool website check it out here)
It certainly brings up the debate of the ownership of ideas, stealing ideas within design, etc which some people say is unavoidable these days. What do you think?
On a more positive note, the advert, which is the world’s largest stop-frame animation, is bloody brilliant. You can see it here
