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Fruit of the Loom has teamed up with Universal Design Studio to open 2 new pop-up shops to promote Seek No Further, their new premium brand.
The simplistic stores can be found in Shoreditch and Mitte, Berlin. The new brand takes the craftsmanship and material knowledge from Fruit of the Loom to create a contemporary new range.
Sources; Retail Focus | Trendland Daily
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