That Awesome Design Association has been set up by students Chloe Tuck and Kate Saunders from Loughborough University. Chloe won the Gifted Competition, cracker brief in 2012 and after her third year on industry placement she has set up a new society at her university. The idea is to build links with industry by setting up inspiring talks, running workshops, working on live briefs and secure funding and sponsorship for projects.
It's great to see students wanting to get more out of their degree courses and as we all know building connections and networking can open all kinds of doors in the future.
If you have set up a similar sort of collaboration we'd love to hear from you, email your details to email@example.com.