Some of you may recall us posting about a new venture for us a few months back an exciting new children's brand, Emily Button.
It's a really exciting project which has seen us working collaboratively with Hallmark Cards Plc to create the wonderful world of Emily Button and friends.
For those of you that don't know Tigerprint are a division of Hallmark Cards Plc. We design and supply greeting cards, bags, kids plush, gifting etc to Marks & Spencer.
Emily Button is an adventurous rag doll with traditional values in a modern, make-believe world. She solves day-to-day problems through play, creativity, and with a little help from her friends.
We were pretty excited that Emily was featured in an edition of Pink Magazine now on sale and we can't wait for her official store launch in Marks & Spencer Thursday 13th October.
From Thursday you'll be able to purchase Emily Button, Mousey and Bobble plush characters, craft sets, books and lots more gifts for those special children in your life.
You can also check out the website where you can read all the latest news from Emily as well as fun activities and stories to enjoy.
Make sure you check out the website and Facebook Page over the next few weeks as we will be launching lots of fun activities and prize giveaways.
Find out more here: