The aim of this brief is to develop New Baby character/s that would be suitable for our New Baby card range in M&S.
The Character/s can be drawn graphic, illustrative, painterly, and sketchy. However you may want to explore the use of other mediums and drawing styles suitable for character drawing.
Don’t think just about drawing babies, they could be baby animals like ducklings, lambs, rabbits, elephants etc…
Look at children’s books, the high street, and soft toys, the Internet etc for inspiration.
Try and think about different poses for the character/s and how the character/s works in different situations and scenarios. Also consider what kind of text/font could be used for captions, would it be hand drawn or is there a particular font that compliments the character style.
Please see below for examples of our past designs for New Baby.
Check out M&S to see what's currently in-store.
Please note that this competition is now closed.
How to enter:
The format for entries must be a 500 pixel square jpeg at 72 dpi in RGB. However please retain your original file type i.e. Illustrator/Photoshop at a resolution of at least 300 DPI should yours be selected. Please email all entries in this format (max 5 per entrant) together with a brief description of your work and your user-name (nick name) to Vic at vlem2@hallmark-uk.com
Please note that all entries that do not meet the required format will be returned to you for re-formatting and will only be accepted and uploaded to the site in the requested format.
We will endeavour to upload your designs within 24 hours.
All entries are featured in our on-line Competition Gallery and the winning prize is £200 as well as the possibility of a placement at Tigerprint and your design may even feature in a future range!!!!
Please ensure you read and fully understand the Terms and Conditions of the competition before submitting your entries.
Best of Luck all designers!
Posted by: ellora | June 25, 2009 at 08:04 AM
Also consider what kind of text/font could be used for captions, would it be hand drawn or is there a particular font that compliments the character style.
Posted by: baby carriers | June 10, 2010 at 06:31 PM