The aim of this brief is to design an on-line card that explores ‘typography’ and ‘love’ as the main themes. This could be aimed at a valentines, wedding or Anniversary event and could be contemporary or classic in style.
When designing please consider quirky, classic, modern and traditional type as an integral part of the design. You may want to consider combining illustration with type to make it a more fun send.
The card would need to be available in three sizes, which are:
220mm x 220mm
150mm x 150mm
105mm x 105mm
Please remember this card will be an on-line purchase so it is really important that the design can be transferred from a small design to a large design whilst retaining it’s visual impact and appeal throughout all sizes.
Make sure you have a look at our range on-line to get an idea of how the designs look
http://www.marksandspencerpersonalised.com/
On-line cards are unique in that they allow the customer to edit an area of the design with words and even upload their own photograph, they may add the recipients name or a personal message so it is important to remember this when designing your card, as this is what makes the on-line cards a little bit more special than the cards you may find on
the high street.
It is important to consider your recipient (who will receive the card?) the typography needs to relate to this, as does the colour palette that you choose, is it a male send or a female send? your colours need to reflect this.
It’s a great time of year to be looking for “love inspiration’ there is so much inspiration out there so do some market research, look at what’s happening in the shops and consider all things, not necessarily just greeting cards! Remember inspiration is everywhere!
The final thing to remember is it’s important to consider that this design should be suitable for our customer Marks and Spencer.
Below are a few examples of our designs available On-line at Marks & Spencer.
Submission Guidelines:
The format for entries is a square design, which must be submitted as a 500 pixel square jpeg at 72 dpi in RGB. However please retain your original file type i.e. Illustrator/Photoshop at a resolution of at least 300 DPI should yours be selected. Please email all entries in this format (max 5 per entrant) together with a brief description of your work and your username (nick name) to Vic at vlem2@hallmark-uk.com
We will endeavour to upload your designs within 24 hours.
All entries are featured in our online Competition Gallery and the winning prize is £200 as well as the possibility of a placement at Tigerprint and your design may even feature in a future range!!!!
Please ensure you read and fully understand the Terms and Conditions of the competition before submitting your entries.
